Google Analytics (GA) is a key tool in any businesses marketing armoury. It can provide the data to drastically alter the direction a business should take and how to spend its marketing budget much more ffectively. Essentially GA can tell you all about:
1. the people using your website (geo-demographics, mobile usage, etc)
2. how people get to your website (search engines, referall links, social media, etc)
3. what they do on your website (pages they look at, page they leave on, etc)
4. what your website generates in terms of money or achieving specific goals.
In our view it is a pre-requisite for all businesses. It is free to install and takes only 5 minutes to start gathering data.
We can help you install, understand and use GA to inform your business strategy and marketing programmes.